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True brand engagement delivers on the promise of the packaging!

Ian writes: I was more delighted than usual to recently receive a card from the leadership team of a particular client company who have had more than their fair share of challenges, most of which would...

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5 Ways to bridge the engagement gap

In Part 1 I listed the issues poisoning and undermining the engagement landscape. Now as promised, here are some practical suggestions for addressing these problems, all, as ever, based on recent...

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The acid test of a leader: “Would I follow this person into battle?”

Bill George (2003), in True North, one of the seminal texts on leadership and authenticity, defines the concept of authentic leadership as, in effect, being true to yourself. This means understanding...

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Need to transform your corporate culture? Get some soul!

I really like Joss Stone. She has a voice and a style that seems to have been grafted onto her 20-something physique. I’m also willing to confess that I sometimes find myself humming along to Jamie...

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